Michael Frisco
Marketing Leadership for the Performing Arts
Grow your audience. Strengthen ticket revenue. Know what to do next.
Whether you’re building a subscription campaign, working to improve sales, or navigating a leadership transition, I help you identify the opportunity and put a practical plan into action.
Stronger results. Greater confidence.
A clear plan to reach new audiences and keep them coming back.
A realistic view of where sales are headed and when to adjust.
Marketing priorities that make the most of your team and budget.
Experienced counsel for the decisions and transitions ahead.
Current & Recent Clients
Selected Work
Toledo Symphony: Reactivating Masterworks Series Audiences
A targeted reactivation campaign helped nearly double the share of capacity sold across Masterworks programs in the 2025-2026 Season, with returning buyers contributing to subscription growth in 2026-2027.
League of American Orchestras: Developing ASCEND
Connecting the host city, conference priorities, and emerging program to develop a shared theme and guide the creative direction for the League’s 2025 National Conference in Salt Lake City.
Areas of Practice
Audience Growth & Development
Build stronger relationships with current audiences and reach new ones through audience analysis, acquisition, retention, and subscription strategies.
Revenue & Sales Strategies
Connect marketing plans to revenue goals, understand where sales are headed, and adjust campaigns while there’s still time to improve results.
Special Projects & Campaigns
Bring experienced strategy and direction to direct marketing campaigns, season launches, and other focused marketing initiatives.
Marketing Leadership & Counsel
Add senior marketing experience through strategic counsel, executive coaching, and interim leadership that maintains continuity and prepares the next leader for success.
What does your organization need next?
From a focused project to ongoing counsel or interim leadership, we can shape the work around your priorities. Let’s talk about what you’re working toward and where I can help.